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Expert Works
- Client: Expert Works
- Category: LMS Website
- Date: January, 2025
- Tag: LMS Website & Portal, Marketing
Client Overview
Expert Works is a comprehensive home and business service provider offering high-quality maintenance, repair, and improvement solutions. With a focus on customer satisfaction and reliability, the company sought to enhance its online presence, streamline customer inquiries, and improve lead generation through an optimized digital strategy.
What We've Done
We developed a conversion-driven digital strategy for Expert Works, improving user engagement and search visibility through a revamped website, local SEO implementation, and targeted digital marketing efforts.
- Strategic Discovery & Market Analysis
- Website Redesign & Performance Optimization
- Local SEO & Google My Business Enhancement
- Lead Generation Funnel Implementation
- Digital Marketing & Customer Engagement Strategies
Challenges Expert Works was Facing
Despite offering a wide range of services, Expert Works faced several digital hurdles:
- Limited online visibility and search engine ranking
- Outdated website design that didn’t reflect brand credibility
- Lack of a structured lead generation system to convert visitors into customers
- Minimal local SEO presence, affecting Google My Business and local searches
Our approach
Kode Hub implemented a strategic digital solution to address these challenges:
Website Revamp & SEO Optimization
- Redesigned the website with a modern, user-friendly interface for an improved customer experience.
- Enhanced site speed, navigation, and mobile responsiveness for seamless browsing.
SEO-Driven Content & Local Search Optimization
- Conducted keyword research to target high-intent search terms for home and business services.
- Optimized Google My Business (GMB) listings to boost local visibility.
- Implemented structured data markup for improved search engine indexing.
Lead Generation & Conversion Optimization
- Developed interactive service request forms to streamline inquiries and bookings.
- Integrated call-to-action (CTA) elements for increased customer engagement.
- Enhanced trust signals with customer testimonials and case studies.
Digital Marketing & Customer Engagement
- Designed and executed Google Ads and social media campaigns for targeted customer acquisition.
- Implemented email marketing strategies for lead nurturing and retention.
- Established an ongoing review management system to encourage customer feedback and trust-building.
Results
Within months of the digital transformation, Aroma achieved:
Website Growth
A 95% increase in website traffic and online reservations
Boost in Online Orders
A 85% boost in online orders through the integrated system
Google Rankings
Boosted Google search rankings for local searches.
Social Media
Boosted social media engagement.
Conclusion
With a structured SEO strategy, enhanced lead generation funnel, and modernized website, Expert Works successfully transformed its digital presence. Kode Hub’s tailored approach enabled Expert Works to attract more customers, improve service inquiries, and strengthen local brand authority.
