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BigPlay Entertainments
- Client: BigPlay Entertainments
- Category: __ Marketing
- Date: January, 2025
- Tag: Marketing
BigPlay Entertainments – Amplifying Talent, One Voice at a Time
Table of Contents
- Client Overview
- What We've Done
- Challenges Faced by BigPlay Entertainments
- Our Approach: Strategic Digital Amplification
- Results Achieved
- Conclusion
Client Overview: BigPlay Entertainments' Mission to Uplift Raw Talent
BigPlay Entertainments is a rising name in the indie entertainment space, driven by a mission to provide a meaningful platform for undiscovered, passionate artists. With a heart rooted in ambition over monetization, the founder of BigPlay focused on ensuring no talented individual goes unheard.
Their biggest breakthrough came with the rise of *Street Violator*, an independent artist who grew into a sensation, now heard by millions. BigPlay’s ethos is clear: empower ambition, nurture raw talent, and use digital storytelling to let voices be heard across the globe.
Despite their impactful mission and real talent onboard, BigPlay Entertainments faced limitations in digital visibility and consistent branding. That’s where Kode Hub stepped in—to magnify their voice and deliver their purpose to the masses through digital innovation.
What We've Done: Unlocking the Digital Stage
To propel BigPlay’s movement forward and help Street Violator rise into the spotlight, we designed a full-stack digital strategy focused on reach, engagement, and storytelling. Our core efforts included:
- Creating a powerful artist profile with SEO-optimized content and compelling visuals.
- Designing and launching engaging social media campaigns to build buzz around Street Violator.
- Running Instagram marketing funnels to generate organic follower growth and content virality.
- Strategizing community-focused content creation to increase interaction and loyalty.
- Developing a roadmap to amplify BigPlay’s YouTube and Instagram presence through targeted campaigning.
Through cohesive branding, community-first messaging, and optimized campaigns, we helped BigPlay Entertainments transition from a passion project to a recognized name in the underground entertainment world.
Challenges Faced by BigPlay Entertainments: Breaking Through the Noise
Like many talent-first platforms, BigPlay had strong vision and creative value—but lacked the infrastructure and strategy to scale. Their primary challenges included:
1. Limited Discoverability
Despite raw talent and a meaningful message, BigPlay had minimal online visibility, failing to rank or trend in any of the entertainment or music niches online.
2. Absence of Brand Storytelling
There was no structured narrative around their artists. Without that, building an emotional connection with the audience was difficult, and the content felt disconnected.
3. Low Follower Growth & Weak Channel Optimization
Their Instagram and YouTube presence were under-optimized. Without the right visual consistency, hook-driven captions, or optimized hashtags, growth remained stagnant.
4. No Strategic Content Funnel
BigPlay lacked a content funnel to convert viewers into subscribers, and fans into followers. There were no lead magnets or systems in place to drive consistent user action.
5. Competitive Industry with Paid-First Giants
In a saturated market of entertainment agencies investing heavily in paid influencer campaigns and retargeting, BigPlay needed an intelligent and cost-effective approach to stand out.
Kode Hub implemented a strategic digital solution to address these challenges:
Establishing a Strong Digital Identity for Emerging Artists
- We redesigned the website into a modern, artist-centric hub that visually resonated with music lovers and creators alike.
- Built structured artist profiles with streaming integrations, photo galleries, and compelling narratives to showcase their stories.
- Optimized the entire platform for mobile devices, ensuring fans could connect and discover music on the go.
- Enhanced speed and performance, making it easier for users to browse, stream, and interact without friction.
Scaling Reach Through Artist-Centric Campaigns
- We created a unique digital identity for Street Violator, complete with a landing page, visual branding, and content themes.
- Produced and promoted engaging content including reels, behind-the-scenes footage, and music snippets tailored for virality.
- Leveraged platform-specific strategies for Instagram growth, focusing on reel consistency, hashtag optimization, and fan interaction.
- Implemented a growth loop system — directing traffic from paid ads, organic posts, and collaborations to Street Violator’s profile.
Organic Growth Through Hyperlocal Engagement
- Focused on geo-targeted content creation, tailored to local slang, culture, and trending audio.
- Optimized Google My Business and artist search profiles with accurate information and visually-rich posts.
- Encouraged fans to leave location-based reviews and testimonials, increasing trust and local discoverability.
- Connected with local music pages, event organizers, and bloggers to generate shoutouts and build backlinks.
Social Media Marketing That Builds Fan Loyalty
- Created narrative-driven ad creatives showing the transformation of artists from “undiscovered” to “celebrated.”
- Ran interactive Instagram stories, polls, and countdowns to engage the community before music drops.
- Used short-form video ads to showcase the raw energy and process behind BigPlay’s artists, increasing relatability.
- Promoted exclusive drops and time-limited collaborations with regional creators to build hype.
Retargeting That Converts Curious Listeners Into Loyal Fans
- Installed Meta Pixel to capture user actions and build warm audiences based on behavior.
- Displayed curated content, like teaser videos and artist quotes, to re-engage casual visitors.
- Launched follow-up ad campaigns to remind users of new track releases or artist announcements.
- Created segmented email flows for users who submitted demos, offering them tips, shoutouts, and updates.
Continuing the Journey with BigPlay
Results
Within months of the digital transformation, Expert Works achieved:
Website Growth
A 85% increase in website traffic and online reservations
Boost in Online Orders
A 93% boost in online orders through the integrated system
Google Rankings
Boosted Google search rankings for local searches.
Social Media
Boosted social media engagement.
Results Achieved: From Unknown to Unmissable
Our strategy helped BigPlay Entertainments shift from an emerging platform to a credible digital movement. By investing in identity, reach, and results, we enabled them to inspire audiences and grow exponentially.
1. 10,000+ Followers Achieved in Under 12 Months
Street Violator's social channels crossed 10K followers within a year of campaign roll-out—achieved entirely through organic growth strategies, story-driven posts, and community interaction.
2. 4X Boost in Engagement Across Platforms
Average engagement on Instagram increased by 4x with some reels hitting 100K+ views. Comments, shares, and DMs saw a sharp rise, building a strong, loyal fan base.
3. 70% Increase in YouTube Channel Retention
Our video SEO and content structuring led to higher video completion rates and boosted subscriber retention by over 70%, positioning BigPlay as a credible entertainment channel.
4. 300% Rise in Mentions & Community Tags
Thanks to interactive campaigns and shareable content, BigPlay saw a 3x increase in organic mentions and user-generated posts—helping spread their brand mission authentically.
5. Brand Deals and Artist Monetization Opportunities
Street Violator began attracting attention from local event organizers, merchandise sellers, and digital radio channels. With a polished brand image and engaged audience, BigPlay secured real monetization opportunities for their artist roster.
6. High-Performance Paid Campaigns
Our paid media strategy delivered a 6.2x return on ad spend (ROAS), with targeted ad sets converting at cost-efficient rates and driving massive impressions in niche music communities.
Conclusion: Giving Talent the Spotlight It Deserves
BigPlay Entertainments’ journey reflects how raw ambition, paired with a structured digital strategy, can fuel exponential growth. By focusing on what matters—talent, community, and purpose—we helped transform a local movement into a scalable digital powerhouse.
Kode Hub's end-to-end strategy delivered:
- A cohesive artist branding ecosystem across all social platforms.
- Rapid follower and engagement growth built on authenticity.
- Higher channel performance with sustainable content reach.
- Real-world opportunities and monetization for the talent they believed in.
- A replicable, scalable strategy they can use for future artists and campaigns.
Today, BigPlay Entertainments stands as more than a brand—it’s a digital launchpad for unheard voices and underground talent. And as their journey continues, Kode Hub remains a proud partner behind their spotlight moments, building the bridge between dreams and digital success.
If you're an entertainment brand or creative platform looking to scale your digital voice and audience impact, let's talk. At Kode Hub, we don’t just promote—we empower.
