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Beyond Cars
- Client: Beyond Cars
- Category: Instagram Marketing
- Date: March, 2025
- Tag: Marketing, SEO
Beyond Cars – Igniting Digital Growth for an Automotive Powerhouse
Table of Contents
- Client Overview
- What We've Done
- Challenges Faced by Beyond Cars
- Our Approach: Digital Acceleration Strategy
- Results Achieved
- Conclusion
Client Overview: Driving Beyond Cars' Vision Forward
Beyond Cars is a dynamic, full-service automobile garage that specializes in comprehensive automotive services including performance tuning, PPF (Paint Protection Film) applications, interior and exterior restoration, engine repair, detailing, diagnostics, and more. With a commitment to performance, quality, and innovation, Beyond Cars is more than just a garage — it's a destination for car enthusiasts and everyday drivers seeking expert care for their vehicles.
The brand had developed an impressive reputation offline thanks to its state-of-the-art facilities and expert mechanics. However, its digital presence didn't reflect the quality and capability of the business. In an increasingly competitive space where car owners look online to discover trusted garages, Beyond Cars lacked the visibility and engagement needed to stand out.
The goal was clear: to craft a solid digital identity, grow their audience, and drive real-world leads that translated into sales and service bookings. Our partnership began with one objective — to ignite a digital transformation that mirrored their real-world excellence.
What We've Done: The Blueprint to Digital Growth
At Kode Hub, we tailored a targeted digital marketing strategy for Beyond Cars to help them carve out their space online. From zero followers to thousands, the transformation was rapid yet sustainable. Our key focus areas included:
- Developing and launching a professional, branded Instagram page from scratch.
- Crafting content calendars with high-quality visuals including car makeovers, before-after shots, service reels, and tuning features.
- Implementing growth hacking techniques to organically scale followers and engagement.
- Running laser-targeted ad campaigns to reach high-intent car owners in the local vicinity.
- Optimizing lead capture via Instagram DMs, story CTAs, and profile highlights for inquiries and bookings.
Through this multi-pronged approach, we not only helped Beyond Cars gain followers, but also built a performance-driven funnel that brought actual car owners to their doorstep. We treated Instagram as more than a social tool — we treated it like a lead-generation machine.
Challenges Faced by Beyond Cars: Bridging the Offline-Online Gap
Even with cutting-edge garage infrastructure and automotive mastery, Beyond Cars was facing a number of hurdles that were slowing their digital momentum. Some of the most pressing challenges included:
1. Non-Existent Digital Identity
Prior to working with us, Beyond Cars didn’t have a professional social media presence. Their digital identity was almost invisible, which made it difficult to compete with other garages that were already investing in paid ads, organic engagement, and influencer tie-ups.
2. Lack of Brand Storytelling
Despite delivering high-performance car transformations and luxury detailing services, Beyond Cars wasn’t documenting or sharing their work. There was a huge disconnect between the premium services they offered and the story being told online — which was none at all.
3. Absence of Community Engagement
In an era where car communities thrive online, the brand was not tapping into hashtags, reels, auto enthusiasts, or local audiences who frequently engage with automotive content. This prevented them from leveraging network-based organic growth.
4. Missed Lead Generation Opportunities
The business wasn’t capturing any potential leads online. There were no structured funnels, CTAs, or campaigns driving service bookings or inquiries. This meant they were relying solely on offline referrals and walk-ins while ignoring an entire digital pipeline.
5. Competing in a Noisy, Visual-First Industry
In an industry driven by visuals, aesthetics, and transformation content, Beyond Cars was falling behind. Competitors showcasing their builds and upgrades online were able to attract more customers — purely through visual appeal and trust-driven content marketing.
Kode Hub implemented a strategic digital solution to address these challenges:
Instagram Revamp
We began by completely overhauling Beyond Cars’ digital presence, starting with their Instagram profile. In a visually-driven industry like automotive services, having a polished and engaging social media page is critical. Our goal was to not only grow their follower base but to create a platform that would drive conversions.
- Implemented a sleek, modern content aesthetic that reflected the premium nature of their services.
- Used a consistent color palette, logo placements, and storytelling format for better brand recognition.
- Created visually rich carousel posts and reels showcasing PPF applications, engine detailing, and performance builds.
- Structured story highlights with key services, pricing FAQs, and client testimonials for instant trust-building.
This design-focused revamp ensured users landing on their page would not only follow but also reach out for bookings and inquiries. The profile transformed into a digital showroom, driving retention and interaction.
Content That Converts
To position Beyond Cars as the top local choice for automotive services, we developed a full-fledged content strategy rooted in engagement and discoverability. The content was tailored to educate, inspire, and convert followers into customers.
- Created value-driven posts such as “Benefits of Ceramic Coating,” “When to Get Your Suspension Tuned,” and “5 Signs Your Engine Needs Repair.”
- Produced behind-the-scenes reels and time-lapses of real-time car modifications, creating transparency and trust.
- Incorporated testimonials and user-generated content to foster social proof.
- Used strategic copywriting techniques with action-oriented CTAs like “Book Now,” “DM Us Today,” and “Slots Filling Fast.”
This form of content nurtured credibility while subtly encouraging users to take action — whether it was asking for a quote, DMing for bookings, or visiting the garage directly.
Hashtag Targeting
In a niche like automotive services, hashtag usage is more than a vanity metric — it’s an organic reach multiplier. We tapped into location-based and service-specific hashtags to increase content discovery.
- Targeted local hashtags like #AutoDetailing[City], #PPF[City], #GarageGoals, and #EngineSpecialists.
- Created branded hashtags like #BeyondBuilds and #DrivenByBeyond to promote brand identity.
- Monitored trending tags to hop onto viral car-related content where possible.
- Used niche-relevant hashtags like #CarDetailingIndia, #EngineTuningExperts, and #CeramicCoatingGarage.
This approach helped improve post visibility, got the content featured on explore pages, and attracted a highly targeted follower base with a genuine interest in car care.
Ad Strategy
We complemented the organic growth with precision-targeted advertising across Google, Instagram, and Facebook. The goal was to build visibility, generate leads, and drive real bookings at the garage.
Google Search Ads for Service-Based Queries
- Targeted keywords such as “best car garage near me,” “ceramic coating service,” and “performance tuning garage in [City].”
- Created ad extensions for service categories, Google Maps location, and customer reviews.
- Implemented A/B testing on ad copies and landing page variations to optimize conversions.
Instagram & Facebook Ads for Visual Awareness
- Launched carousel ads showcasing premium builds and visual transformations.
- Rolled out limited-time offer ads for services like free engine scanning or discounted detailing packages.
- Featured short-form video ads (reels and stories) to capture user attention within 3 seconds.
- Implemented Lookalike Audiences to reach similar profiles of past clients and followers.
Retargeting Campaigns for Missed Conversions
- Used Meta Pixel to retarget users who visited the Instagram profile but didn’t DM or book.
- Created tailored ads with personalized offers like “Still Thinking About That Ceramic Coating?”
- Used retargeted ads on Facebook and IG stories to bring back lost traffic.
These multi-tiered ad efforts helped maintain top-of-mind awareness while pushing undecided prospects to book a service.
Community Interaction
To grow organically and build authority within the auto scene, we immersed Beyond Cars into the car enthusiast community online. Engagement wasn’t just about responding to DMs — it was about forming brand advocates.
- Engaged with relevant car clubs, garages, and detailing pages across the region.
- Commented and interacted on posts with high engagement to stay visible in relevant spaces.
- Ran collaborative giveaways and reposted stories from clients who tagged the brand post-service.
- Created “Customer of the Week” features to showcase happy clients and build recurring interaction.
This not only boosted authenticity but also expanded their brand reach through real people and real vehicles being featured regularly.
DM Automation & Lead Funnel
With the surge in profile visits and content engagement, we created a structured lead capture mechanism using automation and smart funnel design on Instagram:
- Set up Instagram auto-replies using tools like ManyChat to instantly respond to DMs with service info and booking links.
- Created “Quick Reply” templates for FAQs like service pricing, available slots, and turnaround time.
- Designed funnel-based story highlights with “Book Now,” “Service Menu,” and “Client Feedback” to guide users toward inquiries.
- Tracked DM-to-booking conversions and optimized the customer journey based on response patterns.
This hands-free yet personalized funnel helped Beyond Cars stay responsive 24/7, capture leads even outside working hours, and ensure no inquiry went unanswered — drastically improving conversion rates from Instagram DMs.
Results
Within months of the digital transformation, Expert Works achieved:
Real Growth
A 85% increase in real traffic and online reservations
Boost in Online Orders
A 60% boost in online inquiries through promotions
Google Rankings
Boosted Google search rankings for local searches.
Social Media
Boosted social media engagement.
Results Achieved: Measurable Growth, Real-World Impact
Within just 60 days, our strategic collaboration with Beyond Cars delivered impressive digital and business results, exceeding expectations:
1. From 0 to 3,000+ Followers in 2 Months
Using a mix of organic growth tactics, niche-relevant reels, and boosted posts, we grew the brand’s Instagram following from scratch to over 3,000 highly targeted and engaged users in just two months.
2. 350% Increase in Engagement Rates
The content calendar and reel strategy generated consistent interaction with comments, shares, saves, and profile visits skyrocketing — leading to increased brand recall and social proof.
3. 40% Increase in Service Inquiries
We set up inquiry CTAs in posts and stories, converting Instagram viewers into customers. Direct messages turned into real-world appointments, and many users explicitly mentioned Instagram as their discovery source.
4. Surge in Brand Awareness & Local Discovery
With a consistent posting strategy and geotagged content, Beyond Cars started appearing in the feeds of car owners nearby. This helped establish strong visibility among local auto enthusiasts and commuters alike.
5. Content-Driven Sales Growth
Videos and car showcase reels directly influenced customer decisions. Several high-ticket PPF and tuning service sales were attributed to Instagram posts that went viral in the local community.
Conclusion: The Road Ahead for Beyond Cars
The rapid success of Beyond Cars in the digital space stands as proof that the right strategy can drive powerful growth — even for traditionally offline businesses. By building a strong digital foundation and delivering high-performance content, we helped Beyond Cars dominate Instagram, generate real leads, and convert attention into revenue.
At Kode Hub, we offer more than just content — we offer digital engineering for business growth. Our work with Beyond Cars delivered:
- A fully branded and high-performing Instagram page.
- A lead generation system that converts engagement into sales.
- A scalable content strategy that resonates with car lovers.
- Real, trackable growth in sales and customer inquiries.
Beyond Cars is now on track to become a household name in the automotive services market — not just because of the cars they service, but because of the community and brand they’ve built online. And this is just the beginning.
If your brand needs an online revamp that delivers real-world results, let’s connect. At Kode Hub, we don’t just manage your digital presence — we elevate it.
