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Aroma Restaurant
- Client: Aroma Desi Outdoor Restaurant
- Category: Restaurant
- Date: November 4th, 2024
- Tag: Restaurant Website, POS, Marketing & SEO
Client Overview
Aroma Indian Restaurant, located in Round Rock, Austin, Texas, is a premier dining destination specializing in authentic Indian cuisine. With a commitment to delivering a rich culinary experience, Aroma aimed to enhance its digital presence, attract more customers, and streamline online operations.
What We've Done
We've transformed Aroma Indian Restaurant into a digitally optimized brand, ensuring a seamless online experience for customers. Our approach included website revamp, SEO optimization, online ordering system integration, and a strategic digital marketing campaign to enhance visibility and customer engagement.
- Strategic Discovery & Market Analysis
- Website Revamp & SEO Optimization
- Online Ordering System Implementation
- Social Media & Digital Marketing Strategy
- Google My Business Optimization & Local SEO Enhancement
Challenges Aroma was Facing
Despite offering high-quality food and service, Aroma faced several digital challenges:
- Limited online visibility and search engine ranking
- Inefficient website design impacting user engagement
- Lack of an optimized online ordering system
- Minimal social media engagement and digital marketing strategies
Our approach
KodeHub implemented a strategic digital solution to address these challenges:
Website Revamp & SEO Optimization
- Developed a modern, user-friendly website with an intuitive layout and high-performance speed.
- Implemented on-page and local SEO strategies to improve Google rankings and attract organic traffic.
Online Ordering System Integration
- Designed an easy-to-use online ordering system, ensuring a seamless customer experience for takeout and delivery.
Social Media & Digital Marketing
- Created an engaging social media strategy to connect with local food enthusiasts.
- Ran targeted ad campaigns to increase brand awareness and foot traffic.
Local SEO & Google My Business Optimization
- Optimized Aroma’s Google My Business profile to improve visibility in local searches and Google Maps.
- Encouraged customer reviews and engagement to boost credibility.
Results
Within months of the digital transformation, Aroma achieved:
Website Growth
A 95% increase in website traffic and online reservations
Boost in Online Orders
A 85% boost in online orders through the integrated system
Google Rankings
Boosted Google search rankings for local searches.
Social Media
Boosted social media engagement.
KodeHub’s tailored approach helped Aroma Indian Restaurant establish a strong digital presence, attract more customers, and streamline operations. By leveraging website optimization, SEO, and digital marketing, Aroma successfully enhanced its online footprint and business growth.
